Target audience

 Media target demographic:

I am aiming my music magazine for 16 – 21 year olds. The magazine genre is pop culture and the subgenres will be more targeted at females making teenage girls the target demographic. The class the magazine will be aimed at is working class to middle class so that it is affordable yet of high quality publishing. Therefore, not focused on a niche audience. They can expect the magazine to contain lots of information on the artists at the top of the charts and what songs are making hits internationally. Whilst, including a glimpse into the artist’s thoughts through interviews and updates on what’s going on in the music industry. The target audience should have a wide interest in music and enjoy keeping up with what’s going on.

My target demographic will have values of having a good time whilst looking great on a night out. Sassy without losing class which is similiar to most of the pop idols featured on the music magazine. The readers are likely to have job if they are over the age of 16 so will be able to spend, however they will have less spending power than an adult so the cost of the magazine will be around £3.00 as it is of high production but afforadable.

I will use my sister as the model as she is a young adult who is a similar age to most of the pop idols I am focusing my ideas on. My sister Regana is 19 and will look a certain way to attract a specific target demographic. The way she looks will portray a certain message and this will be relevant to the audience.

Model - For the music magazine I will approach three styles:

The first style will be the European approach where she will wear rich materials that are of vibrant colours. This would be appealing to a European audience, but will not highlight her beauty through her ethnic background. I will use this medium shot for the front cover so it also shows parts of the background.

The next style will be a cooperation of both European and Indian where the model will be wearing European clothing but have luxurious and extravagant Jewellery to highlight her Indian features. By incorporating lots of jewellery and colourful make up it will make her features look more attractive. This can be useful for the contents page as I can use medium close up to showcase her costume.

Finally, the final style will be of the model fully clothed in an Indian outfit where she will wear a full set of jewellery along with a saree which is rich in material. This image of the model would work well for the double page spread as the models outfit can flow out across the page.

By using images of all three styles across the magazine it will attract a larger target audience as more people will aspire to look like one all of the three styles. This would make the magazine for a mass target audience.

Target audience samples:

I have chosen three people to evaluate my music magazine after it is produced. I will make sure that these people do not take media, and therefore will give more if an unbiased opinion.

First I will use my friend Connor who is 17 years old and listens to a range of music including Pop. I will see if the magazine is appealing to him and how it could be improved to intrest a wider target audience.
Next, I will use my cousin who is also within the age of the target demographic. By getting feedback from a female I can see from her evaluation what looks professional and what can be improved. Finally, I will use my friend Jasmin who is 16, and ask her if the model on the front cover is appopriate to the genre, and the model makes her want to inspire to look like her. She is also indian and listens to pop music so she will be the ideal person to evaluate my product as she is interested in similiar magazines.