Target audience

 Media target demographic:

I am aiming my music magazine for 16 – 21 year olds. The magazine genre is pop culture and the subgenres will be more targeted at females making teenage girls the target demographic. The class the magazine will be aimed at is working class to middle class so that it is affordable yet of high quality publishing. Therefore, not focused on a niche audience. They can expect the magazine to contain lots of information on the artists at the top of the charts and what songs are making hits internationally. Whilst, including a glimpse into the artist’s thoughts through interviews and updates on what’s going on in the music industry. The target audience should have a wide interest in music and enjoy keeping up with what’s going on.

My target demographic will have values of having a good time whilst looking great on a night out. Sassy without losing class which is similiar to most of the pop idols featured on the music magazine. The readers are likely to have job if they are over the age of 16 so will be able to spend, however they will have less spending power than an adult so the cost of the magazine will be around £3.00 as it is of high production but afforadable.

I will use my sister as the model as she is a young adult who is a similar age to most of the pop idols I am focusing my ideas on. My sister Regana is 19 and will look a certain way to attract a specific target demographic. The way she looks will portray a certain message and this will be relevant to the audience.

Model - For the music magazine I will approach three styles:

The first style will be the European approach where she will wear rich materials that are of vibrant colours. This would be appealing to a European audience, but will not highlight her beauty through her ethnic background. I will use this medium shot for the front cover so it also shows parts of the background.

The next style will be a cooperation of both European and Indian where the model will be wearing European clothing but have luxurious and extravagant Jewellery to highlight her Indian features. By incorporating lots of jewellery and colourful make up it will make her features look more attractive. This can be useful for the contents page as I can use medium close up to showcase her costume.

Finally, the final style will be of the model fully clothed in an Indian outfit where she will wear a full set of jewellery along with a saree which is rich in material. This image of the model would work well for the double page spread as the models outfit can flow out across the page.

By using images of all three styles across the magazine it will attract a larger target audience as more people will aspire to look like one all of the three styles. This would make the magazine for a mass target audience.

Target audience samples:

I have chosen three people to evaluate my music magazine after it is produced. I will make sure that these people do not take media, and therefore will give more if an unbiased opinion.

First I will use my friend Connor who is 17 years old and listens to a range of music including Pop. I will see if the magazine is appealing to him and how it could be improved to intrest a wider target audience.
Next, I will use my cousin who is also within the age of the target demographic. By getting feedback from a female I can see from her evaluation what looks professional and what can be improved. Finally, I will use my friend Jasmin who is 16, and ask her if the model on the front cover is appopriate to the genre, and the model makes her want to inspire to look like her. She is also indian and listens to pop music so she will be the ideal person to evaluate my product as she is interested in similiar magazines.

music magazine front cover

Font research: 

Tools used for fonts:

Below are images and explanations of all the different tools I used within my font research to create an appropriate font.

Stroke - I was able to increase and decrease the weight and style of the strokes by using this tool as the stroke tool controls the stroke of text and boxes. Also, the stroke is the line which outlines each shape. 

Swatches:Swatches tool allows me to pick up colours from the image and replicate them. It uses a colour mixer and creates a range of colours from different shades on a scale. 

Character:

I used the character text box to create different styles as it enabled me to change the font, width, length and positioning, With altered the overall style. 

Colour:

 The colour tool is useful for controlling the fill of a component and the stroke of all text and shapes. The small box in the left hand conner at the bottom with the red line across it, allows you to remove colour from the stroke and fill. 

Sketches:

Final front cover:

Production process:

To create my front cover I used a software called "InDesign". Once I opened up a new A4 document I placed my edited image to fit the guidelines. 

Rule of thirds: 
I then used the rulers on the top and the side of my page to divide my page into thirds. I will use this as a guideline as I will place my components equally within the grid.

After I finished my title research and finalised my design I placed my Title "Wireless" into the document. I then aligned it with my guidelines so it goes across the page equally. 

Once I got my basic layout sorted I started to add in my other components, whilst using my front cover research as guidance.  First I wanted to add some text down the right hand side in one third of the page. I added subheadings which I made bold to stand out more. Then I changed the colour of the font so that it was more visible. I tried to use vibrant colours to match the theme and to compliment the model. 

I used the character text box to adjust the style of the font by the size, height and boldness. I then used the swatches box to change the colour of my font, both the outline and the fill. Also, the stroke box was useful for adjusting the weight of the component to make the words thicker.

Effects added to the components:
Once selecting my component which was my text box I used a drop shadow under the objects tool. I altered the opacity and it allowed a back shadow to come behind my object this made it stand out more from the rest of the page. I mainly used this for my title and 
sub - headings.

Adding circle component:

From my research I found that some magazines like the "Billboard" use shapes and other components to draw the reader's attention across the page. I used the circle to add weight to a certain area and to make it look more visually eye catching to the readers. To create the circle I right clicked  on the square box tool which allowed me to change it to a circle shape. I then added a text box inside the the circle to add "10 top tips" and added weight to the outline of the circle to make it stand out more. 

Adding weight:

I also changed the colour of the text using colour picker:

I then added my other components in, using the rule of thirds:

Bar code:

Production process - Photo shop 

Front cover:

 





















Select:

Adjustments:

Levels:

Colour balance:

Spot healing brush:

Opacity:

Stamp tool: